A Picture is Worth a Thousand Sales
1.
Design is marketing,
marketing is sales,
and sales is the reason
we are in business
And business,
of course,
must always
move forward
Our packaging is stale,
out of touch,
old school,
reeking of 1990s
So here you sit,
the best of the best,
the fresh crop
brought in
to revitalize our packaging
Go. Make me proud.
2.
Dean, have a seat
We need to talk
You’re a great artist,
That’s why you are here
Your talent
is not in question,
but we need to discuss
your content
Let’s take a peek
at your proposed label,
shall we?
Yes, drawing a pig
for our bacon package
does indeed make sense,
but this will never do
No, it is perfectly drawn,
the lines, the shadows,
but there is a problem
that is kind of
glaring me in the eyes
The pig you drew
is dead, Dean
Yes, I understand
bacon is dead,
but this is
marketing
People don’t buy dead pigs, Dean
Well, I mean, they do,
but they don’t buy them
with pictures of dead pigs
on them
Do you see the difference?
Try again, Dean,
but with your pig
looking a little more,
you know,
alive
3.
Ah, Abigail, yes,
I did want to see you
Now you know
we were impressed
with your photography,
that’s why you were hired
But these images you just took…
No, the composition is stunning,
the lighting is great
But it seems you
went to one of our farms
to take them
Yes, I understand why
that would make sense to you
since we are selling
our product
But we aren’t going
for realism here,
we are going for sales
People don’t like
seeing pigs packed tightly,
though pigs packed tightly
is better business
So we create a better image,
not on our farms,
just in our pictures
Go back out, Abigail
and find a tiny farm
One with just a few pigs
Oh, and make sure the
barn is red this time
People seem to like that
Written May 4, 2019
Image from this video